About Betadine
Betadine is an iconic brand trusted worldwide for over 60 years1. The Betadine antiseptic range contains an ingredient called povidone-iodine, giving the products their distinctive brown colour. A proud part of the iNova Pharmaceuticals portfolio, Betadine brings clinically proven2 expertise to everyday care.
Whether it is a graze or a sore throat, Betadine helps bring peace of mind to everyday Aussies when it is needed most. For moments big or small, Betadine is within hand’s reach from your local supermarket or pharmacy.
Betadine is the #1 Antiseptic Brand
in Australia.3
60+ Years of proven use1
Can kill germs from 30 seconds2,4
Included in the World Health Organisation (WHO) Model List of Essential Medicines5 with widespread adoption in health systems worldwide
Betadine Highlights
1810
Discovery of Iodine
By French chemist Bernard Courtois.
1820
Invention of Tincture of Iodine
an antiseptic for skin infections or wounds.
1952
Invention of Povidone-Iodine
a safer, less painful and more practical antiseptic.
1958
BETADINE®‘s trademark registration
Betadine was registered as a trademark and launched internationally.
1969
NASA used BETADINE®
to wash down the Apollo 11 space shuttle on its return to Earth.
1984
Launch of BETADINE® Gargle Solution
in Australia
2026
TODAY
Betadine continues to support everyday health outcomes with products in a variety of formats for wound care and the relief and treatment of sore throats.
Our Range: Medical Grade Antiseptics for Australian Families
Antiseptic Wound Care
Betadine topical antiseptic range includes a range of formats to help prevent infections in minor cuts, wounds, and abrasions.
Antiseptic Throat Care
At the first signs of a sore throat, Betadine gargles help treat the root cause of minor throat infections, while Betadine Antibacterial Sore Throat Lozenges help relieve sore throat symptoms.
iNova Pharmaceuticals’ Corporate Responsibility
As part of the iNova Pharmaceuticals family, Betadine is backed by a global healthcare company committed to innovative, patient-centric solutions that improve the health and well-being of people around the world, every day.
We care deeply about the health of our people, our community and our planet. How we do things is just as important as what we do.
Visit the link below to find out more about iNova Pharmaceuticals’ corporate responsibility commitments.
Contact Us
References:
- Justia Trademarks (n.d.) Betadine – Trademark Details. Registration No. 0657663, Serial No. 72024162. Registered 28 January 1958. Available at: Justia Trademarks database.
- Tan, E.L. and Johari, N.H. (2021) ‘Comparative in vitro evaluation of the antimicrobial activities of povidone-iodine and other commercially available antiseptics against clinically relevant pathogens’, GMS Hygiene and Infection Control, 16, Doc05. https://doi.org/10.3205/dgkh000376
- Data Source: Circana Scan Data, Australia Grocery Pharmacy, Antiseptic Category – Top 10 brands ranked highest to lowest by Units (000s), MAT to 23/08/26.
- Eggers, M., Koburger-Janssen, T., Eickmann, M. and Zorn, J. (2018) ‘In vitro bactericidal and virucidal efficacy of povidone-iodine gargle/mouthwash against respiratory and oral tract pathogens’, Infectious Diseases and Therapy, 7(2), pp. 249–259. https://doi.org/10.1007/s40121-018-0200-7
- World Health Organization (2025) The selection and use of essential medicines, 2025: WHO Model List of Essential Medicines. 24th list. Geneva: World Health Organization. Available at: https://doi.org/10.2471/B09474 (Accessed: 2 July 2026)
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